Making pet products purr on Amazon.
A cat lady with a dream walked in with a shoestring budget and an idea to revolutionize cat toys. Instead of laughing her out of the room (which we probably should have), we decided to show the world how far you can stretch a budget thinner than gas station coffee. From sourcing in China to navigating Amazon's labyrinth of seller policies, we're building a cat empire from scratch. Turns out selling on Amazon is about as simple as explaining to a cat why it shouldn't knock things off tables – but we speak both Amazon and Cat.
Tackling Amazon's seller platform that's more complex than your cat's personality. From algorithm-pleasing listings to inventory management that actually makes sense, we're making Amazon our playground.
Navigating the wild west of Chinese manufacturing with a budget that makes ramen noodles look expensive. Somehow still getting quality products that won't make cats turn up their noses (more than usual).
Creating a brand identity that looks like it cost a fortune but actually cost less than your monthly coffee budget. Because looking expensive and being expensive are two different things.
Deploying marketing strategies so scrappy they'd make a startup blush. Working with a budget that makes shoestrings look luxurious, but making every cent count harder than a cat's nine lives.
Setting up Fulfillment by Amazon systems that make inventory management look easy. Because getting products to cat parents should be simpler than getting a cat into a carrier.
Building a complete business infrastructure that can scale from side hustle to empire. All while spending less than what most people blow on unnecessary Amazon Prime purchases.
Nice try. This one stays in the vault.